N.M.Leepsa, Pradyot Kesari Pradhan
The Utkal Business Review
Publication year: 2012

Abstract:

The term ‘Entrepreneurship’ is not a new concept as people have accepted that it is better to be self-employed than being employed by someone else. It has attracted the attention of academics, researchers, government for which most of the reputed institutes like IIMs and IITs are encouraging students to start their career as an entrepreneur. India has witnessed many entrepreneurs coming up. But due to lack of proper strategy they fail. This study is an attempt to discuss different strategies for Successful and Sustainable Entrepreneurship. The term ‘Successful’ is for the benefit of an entrepreneur and the term ‘Sustainable’ is for the benefit of people (or planet or plant) other than the entrepreneur. The study brings out Spider’s Strategy Model for Successful and Sustainable Entrepreneurship.

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